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Geely Restructures Zeekr to Compete with BMW, Mercedes-Benz, and Audi

Geely Auto Group has set its sights on the luxury automotive market, aiming to rival BMW, Mercedes-Benz, and Audi through its newly restructured Zeekr brand. The Chinese auto giant has outlined an ambitious growth strategy, targeting 1 million global sales annually from its Zeekr and Lynk & Co brands by 2026.


According to Nikkei Asia, Geely plans to increase the combined sales of Zeekr and Lynk & Co to 710,000 units in 2025, a significant jump from the 500,000 units sold in 2024.


Source: Google
Source: Google

Zeekr’s Premium Ambitions in the Global EV Market

To strengthen its market position, Geely merged Lynk & Co under the Zeekr umbrella, streamlining operations and reducing internal competition. The restructuring is designed to improve efficiency while allowing Zeekr to focus on the premium electric vehicle (EV) segment.

  • Targeting High-End EV Buyers – Zeekr will continue to focus on mid-sized EVs, such as the Zeekr 7X, while expanding into the luxury plug-in hybrid segment.

  • Leveraging Lynk & Co’s Technology – The upcoming large plug-in hybrid models are expected to integrate advanced hybrid technology from Lynk & Co.

  • Accelerated Product Line Expansion – Zeekr’s CEO, An Conghui, has confirmed plans to introduce three new models in 2025, further solidifying its presence in the premium car market.


Can Zeekr Challenge BMW, Mercedes-Benz, and Audi?

If Zeekr achieves its ambitious 1 million-unit sales goal, it will close the gap with top European luxury automakers, which recorded the following global sales in 2024:

  • BMW – 2.2 million units

  • Mercedes-Benz – 1.98 million units

  • Audi – 1.78 million units

While these German brands maintain a strong global foothold, Geely’s aggressive expansion into the premium EV market could disrupt the traditional luxury segment.


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